Looking for Innovative POSM Display & POP Displays for your Brand in Dubai? We do Design, Prototyping, Production & Installation of POSM Displays.
The point of sale (POS) or point of purchase (POP) is the time and place where a retail transaction is completed. For every promotional or seasonal activities and campaign in UAE, we design, manufacture and Install all kinds of Promotional Gifts display and 3d Display Stands for usage at multiple points inside a store.
In a very competitive market and congested modern and general trade environment, and with new technology and media, it is crucial to reach to customers in a very effective and different way.
Studies suggest that more than 66% of shopping decisions are taken in the store and that 53% of the decisions are on impulse. So it becomes essential to target the customer right at the point of purchase.
So POP is grabbing the attention of the impulse buyers and making them buy things, which are not in their list.
Now POP has become a generic term that includes display units, interactive displays, literature dispensers, poster holders, sign holders, counter tops, island stands, gondolas, branding, and glorifiers.
Point of Purchase is an integral part of the marketing strategy and used to complement the main forms of advertisement.
It can help to highlight your product among scores of similar products and also introduce a new product by giving it a special display.